Segments of this workshop are designed sequentially. Attendees will benefit most by attending the entire intensive.
Increase Sales 35% to 75% Using 5 Relationship Marketing Best Practices…Guaranteed .
Rated one of the best Intensives at DMA’08. Industry pioneer Ernan Roman has updated this workshop to teach how BtoB and BtoC innovators like Microsoft, AmieStreet.com, and Progressive Hydraulics, Inc. increased response by 10X and sales by 75% in this tough economy.
Ernan and his co-speaker Lisa Clawson, Senior Marketing Manager at Microsoft, will provide an in-depth understanding of the 5 Relationship Marketing Best Practices that will guarantee double-digit results. Attendees will learn the essential guidelines for how to establish deeper, higher revenue relationships with today’s demanding customers and how to leverage scarce marketing dollars for maximum response rates. .
This fast paced, highly interactive workshop will provide attendees with these 5 Best Practices for achieving double digit response.
Part II: Best Practice 2
Saturday, October 17
2:00 p.m. – 4:30 p.m.
Create Powerful Opt-In Databases With Customer’s Self Profiled Information .
Learn how to engage customers so they will opt-in and self profile their preferences, thereby helping you create uniquely accurate and powerful opt-in databases. Instructors will cover the differences between opt-in and “permission” marketing, how to develop effective strategies for your opt-in programs, and creating a uniquely accurate opt-in database to drive relationship marketing..
Learning Points:.
Learn what motivates customers to opt-in and self-profile their preferences
Understand what information is appropriate and not appropriate to ask
Learn how to deepen opt-in relationships over time