Attendees will learn evolving trends and industry growth for the marketer, marketing services, and marketing technology segments from a veteran in the business. Highlights will include:


A look at 2009 spending in direct and digital marketing (including mobile) along with what we have seen in traditional, above-the-line (Measured) media and an early look at 2010 forecasts

A discussion of the major trends that WG expects for 2010 and beyond that will drive spending and media mix for marketers including consumer media consumption trends, marketing and advertising priorities, the impact of the recession, and the recovery outlook

Our expectation of the impact of these trends on the Supply Chain in marketing services, including agency, data and analytics, direct mail and email, search, online targeting, and display advertising

The current and future state of marketing technology and its impact on marketers and service providers in driving effectiveness and efficiency in campaign development and marketing operations management

A recap of Merger and Acquisition activity among digital media, marketing services, and marketing technology providers with the Winterberry Group / Petsky Prunier outlook for 2010

DMA09’s Thought Leadership Series defines what it takes to be truly successful with your marketing campaigns. The topics and research presented focus on “the reset”: how marketers need to think about the future in terms of tools, strategies, and customer research and behavior. Thought Leadership sessions are open to all DMA09 attendees.

Join members of the direct community, who will share key insights while inspiring you to think strategically and anticipate your core needs for 2010. You will leave empowered to be forward thinking and innovative with your integrated marketing efforts.