:
Intensive (Pre or Post-Conference Only)
:
Part III: Your Face: Implementing Conversion Strategies
9:00 a.m. – 11:15 a.m.
If you’re spending a great deal of time optimizing your home page and landing pages, you may be missing a large number of conversions. Search engines make every page a potential landing page. Each has to engage the visitor and take them on a journey through helpful content to ultimately take action.
Learning Points:
Draw the right traffic to the right pages
Identify the pages you should optimize first
Create a content plan
Nurture the considered purchase
Exercise: Design a content scenario for your website.
Part IV: Your Influence: Measuring And Optimizing Social Conversion
1:00 p.m. – 2:25 p.m.
Your customers now have the tools to broadcast their opinion of your product, company, and brand. No, you can’t take these tools away. But, these same tools make it possible for you to listen in on what is being said, and even encourage customers to talk about their experience. This is Earned Media, and it will be an important part of your marketing strategy.
Learning Points:
Which is more valuable: “paid media” or “earned media?”
The post-purchase funnel: what is a social conversion?
What can you measure to determine your social conversion success?
Where are your touch points, the social equivalents of landing pages?
Exercise: Define your social touch points: those you have and those you need.
:
Sunday Oct 18, 2009
:
9:00 AM - 2:25 PM
:
25C
:
Segments of this workshop are designed sequentially. Attendees will benefit most by attending the entire intensive.
The best brand experience your web visitors can have is to satisfy their need for information, validation or entertainment. How can