Part I: Your Visitors: Killing Brad Pitt

10:00 a.m. – 12:30 p.m.



When we consider a major change to our web presence, we usually start with the visitors. However, we tend to take our favorite stories, our most interesting demographics, and our most desirable customers and roll them into a single vision – a vision of a person that doesn’t exist. Profiling allows us to target the real people visiting our sites and builds consensus on who is important to the business.



Learning Points:


Understand how persona profiles are different from segments.

Learn how to create specific personas that provide wide appeal.

Identify the strategies that will engage and convert each profile.



Exercise: Develop your first profile.

Segments of this workshop are designed sequentially. Attendees will benefit most by attending the entire intensive.



The best brand experience your web visitors can have is to satisfy their need for information, validation or entertainment. How can you optimize your website to create such an experience? When your website becomes a helpful service, all of your marketing efforts become more cost-effective. Come ready to plan a website that converts traffic to leads and sales.