Blogs have changed search, online news, and online marketing and have given people a voice that reaches far and wide. Links are the new economy of the web as they provide visitors, value, and relevance for rankings. New avenues of promotion have emerged because of the increased conversations, new opinion leaders, and closeness of the consumer. Understanding these avenues and developing relationships through blogging and search will enable new methods of marketing.

The combination of blogs, links, and search marketing adds additional tools to the search marketers’ arsenal, and the savvy marketer understands how to use each one in order to increase visibility and visitors. This session will cover new marketing technology and methods, but with a clear focus on "what works" in order to focus your time and budget for best results.

Segments of this workshop are designed sequentially. Attendees will benefit most by attending the entire intensive.