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Database and Analytics
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Join client marketing executives from STOK and ZonePerfect, along with an expert behavioral anthropologist from Engauge, to learn about methods of identifying less obvious but critical insights about target consumers. Call it brandthropology, this technique enables brands to discover unique positioning and grow in categories by carving their own path.
Learning Points:
Learn how to go deeper than the obvious with your marketing research
Expand strategic marketing arsenal and stay ahead of competitors
Learn how combining data analytics and behavioral insight can lead to more meaningful connections with consumers.
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Tuesday Oct 20, 2009
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11:15 AM - 12:15 PM
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5B
Primary Speaker: David Grzelak
Executive Director of Brand Planning
Engauge
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A cultural anthropologist and researcher, David is dedicated to combining cultural and theoretical thinking with sound marketing strategies that influence consumer behavior. It's his goal to truly understand consumer beliefs; that's why he spends his time visiting consumers in their natural habitat where opinions are formed and decisions are made.
Speaker: Julia Stoner
Senior Brand Manager Zone Perfect
ZonePerfect/ Abbott Laboratories
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Julia Stoner is ZonePerfect Senior Brand Manager at Abbott Nutrition.
She has worked on brand and product innovation at Abbott
over the past eight years. Prior to Abbott, Julia worked in marketing
capacities for Spectra, Inc. (division of VNU), Moen, Inc. and
Invacare Corp.
Julie Meyers
Category Development Manager
White Wave Foods
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Julie Meyers has been with WhiteWave Foods since October of 2005. Prior to working at WhiteWave Foods, Julie started her career on the agency side in promotions at an upstart company working on Coca-Cola brands. After completing a rigorous Account Planning program at the Miami Ad School, Julie joined DDB Chicago as a Strategic Planner garnering insights and creating compelling strategies for JCPenney and Budweiser. Looking to balance her love of the outdoors and utilize her knowledge of quantitative research, ethnographic mining skills, and marketing prowess, Julie moved from Chicago to Boulder, CO. There she took a job as the Marketing and Research Manager at Outdoor Industry Association. Julie's diverse background and desire to learn different aspects of business allowed her to take on many roles of responsibility at WhiteWave, from trade spending to category management and now in business development for the Away From Home channel.