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Leveraging New Media
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Concurrent Session (Main Conference)
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In this session we will review an emerging category of User-Centric internet technologies that give consumers unprecedented control over how their data is used. We will discuss how this poses risks to internet marketers, but also presents significant opportunities to capitalize on a potentially transformational trend in consumer behavior.
Learning Points:
1. Understand new User-Centric data technologies & trends
2. Understand potential risks & opportunities presented by these trends
3. Identify actions marketers can take to best position themselves
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Wednesday Oct 21, 2009
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10:00 AM - 11:00 AM
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7B
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Discipline: Interactive Media, Online Marketing
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Intermediate
Primary Speaker: Kerry Morris
Vice President of Product Management
Equifax
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Kerry Morris is VP of Product Management at Equifax, leading the Marketing Services and Identity Management product lines. He has over 15 years experience managing complex marketing businesses, with deep expertise in direct marketing and analytical marketing. He holds an MBA in Finance from Emory University
Speaker: Andrew Nash
Senior Director of Information, Risk Management
PayPal/EBay
Speaker: Mike Jones
Speaker: Paul Trevithick
CTO & Founder
Azigo, Inc
:
Paul Trevithick is the Founder and CTO of Azigo. Paul is frequently
called on to advise industry, government, and academic
groups on issues related to digital identity, privacy, and security. He
is the Founder and Chair of the Information Card Foundation, and
a founder of other groups in the digital identity space.
Denise Tayloe
CEO & co-founder
Privo
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Denise Tayloe, Founder and CEO of Privo, has become a recognized leader and authority in permission and identity management and has been an invited speaker on the subject at conferences regarding children's privacy issues across the globe. Ms. Tayloe has also conducted private workshops to help companies understand the intricacies of COPPA and how to maintain youth customer relationships within legal boundaries.