:
Trigger Marketing
:
Concurrent Session (Main Conference)
:
This session discusses how both predictive and event-based customer analytics can enable companies to discover opportunities for growing business with individual customers that neither slicing nor dicing can tickle out of the data warehouse, in retrospect fashion. The focus is to move analytics into providing proactive, forward-looking guidance.
Learning Points:
1. Learn how to effectively use predictive and event-based marketing
2. Learn how analytics can make campaigns more focused and cost-effective
3. Learn the top 5 best practices for implementing predictive analytics
:
Wednesday Oct 21, 2009
:
10:00 AM - 11:00 AM
:
5A
:
Discipline: Interactive Media, Online Marketing, MultiChannel Marketing
:
Intermediate
Primary Speaker: Akin Arikan
Director, Product Strategy
Unica Corporation
:
Akin has worked with web analytics practitioners over the past eight years. Previously, at a business intelligence software vendor, Akin was responsible for the product management of analytical applications, as well as BI server products. Akin holds computer science and business administration degrees from the University of Hamburg.