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Creative and Production Strategies
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Concurrent Session (Main Conference)
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Marketing executives from FTD, Turner Broadcasting and The Motley Fool square off and provide candid critiques of each others respective campaigns as each competes for the title: ultimate email marketer. Find out what works, what doesnt and why plus, provide your own feedback in this interactive session.
Learning Points:
1. Understand how to critique and optimize your own campaigns
2. Learn proven strategies for optimizing critical metrics
3. Hear email marketing best practices from industry veterans
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10/21/2009 10:00 AM - 11:00 AM
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6E
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Discipline: Online Marketing, E-Mail, MultiChannel Marketing
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Intermediate
Primary Speaker: Ryan Deutsch
Vice President of Strategic Services & Marketing Development
StrongMail Systems
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Deutsch is an email marketing veteran and thought leader with 12 years of direct marketing experience across catalog, retail and publishing. A frequent contributor to industry media and events, Deutsch has held marketing management roles at Premiere Global Services, Twelve Horses North America and SpringDot.
Speaker: Donna Wells
CMO
Mint.com
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Donna brings more than 20 years’ experience in strategic management and marketing to the Mint team, with specific expertise in the financial services industry and online demand generation. She has led client acquisition, retention, brand-building and product development for organizations ranging from startups to global brands including Expedia, Intuit, myCFO, Charles Schwab and American Express. Donna holds a MBA from Stanford University’s Graduate School of Business and a BS in Economics from the Wharton School at the University of Pennsylvania. She is a past Board member of the Financial Women’s Association of San Francisco and the Marketing 50, an organization comprised of the US’s top marketing leaders.
Speaker: Dan Schreibstein
Director of Online Marketing
The Motley Fool
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Dan is an innovative marketer who’s been developing online acquisition and email marketing strategies for more than six years. Currently managing the email acquisition channel for The Motley Fool, he is an expert at adapting classical direct response marketing strategy to current and future technological trends. Find out more about Dan at www.thefreshmarketer.com.
Speaker: Jared Dent
Database & Marketing Operations Manager
Turner Sports
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Jared Dent is the Database & Marketing Operations Manager for
Turner Sports. He oversees the direct-to-consumer marketing and
messaging strategy, as well as data collection and management for
all Turner Sports digital properties, which include NASCAR.com,
PGATOUR.com, PGA.com, and NBA.com.