This fast-paced, must-attend session focuses on top email marketing tactics, online programs and integrated direct marketing initiatives that drive results in a difficult economy. What offers are pulling the best leads, what creative is generating the most interest and what techniques have long-term value to help marketers come out ahead.


Learning Points:
1. Learn marketing tactics that hold long-term value and drive results

2. Acquire measurable tactics for marketers to pull interested leads

3. Gain insight on integrated DM initiatives based on actual campaigns