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Leveraging New Media
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Concurrent Session (Main Conference)
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Experts from three different areas of the marketing world will share history, background, and details surrounding the world of social media.We will discuss how to actually build and launch a social marketing program and do it with the right strategy and execution. We will discuss and share with the audience free tools, including where to get free blogs, free social media footprint software, and comment marketing instructions they can take away from the session and begin to apply in their own business.
Learning Points:
1. Learn how to fully understand the power of new media in DM
2. Use data to strategically incorporate new media into your DM programs
3. Stay ahead of the competition by being at the forefront of new media.
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Monday Oct 19, 2009
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11:15 AM - 12:15 PM
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8
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Discipline: Interactive Media, MultiChannel Marketing, Mobile Marketing
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Fundamental
Primary Speaker: Joy Schwartz
Co-President
Euro RSCG Chicago
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Joy is one of Chicago's leaders in the advertising and direct marketing industries. She joined Euro RSCG in 2003. Prior to that she served as director of client services at 141 Worldwide. Shes worked with some of the nations most respected brands to help drive success using her marketing expertise.
Speaker: Amanda Vega
CEO
Amanda Vega Consulting
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Amanda Vega began her career at AOL as a chat moderator 17 years ago. During her tenure at AOL she directly helped to develop and rollout Instant Messenger and Love@AOL (now Match.com's technology.) Amanda has an MBA from Columbia University and has also completed graduate work at the Wharton School of Business. After selling her second firm to Ogilvy and Mather in 2000, she moved to New York City and opened Amanda Vega Consulting in hopes of working with agencies and clients directly to help them optimize and integrate the ongoing stream of new technology and marketing options growing in the online space while also more effectively integrating those into their traditional programs. Amanda is a published author and frequent industry expert speaker at such conference as Search Engine Strategies and Ad:Tech. She is a board member for many local and national non-profits and professional organizations.
Speaker: Lon Safko
President, CEO, Innovative Thinking
TheSocialMediaBible.com
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Lon Safko has formed 10 companies in his career and is currently President and CEO of three. He is the creator of the “First Computer to Save a Human Life”. Lon speaks on his insights into innovation and creativity to audiences in a hundred cities a year. He is an author of six books, with his latest book “The Social Media Bible,” a Top 100 Best-Selling Books in America since its release, and #2 on Amazon.